By: News 8 Austin Staff
Video report filed by News 8 Austin’s Crestina Chavez.

The Texas Mamma Jamma ride is one day that’s meant to help women battling cancer 365 days a year. It’s a day-long affair of solidarity and survivorship.

But Breast Cancer Awareness efforts are peddling way past this event. They’re revving up for a month full of passion, power and pink.

“So, I’m pretty much trying to just rock ‘n roll cancer off the planet,” Breast Cancer survivor Cherie Mathews said.

From October 11 to 15, News 8 Austin will take a look at breast cancer treatment beyond the IV drips, infusion rooms and hair loss. We’ll show you everything from pet therapy to fitness. We’re giving women the chance to take charge in their battle.

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